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Use this template to create clarity around your brand's core DNA and ensure everyone on your team is rowing in the same direction.

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🔭 Vision (Your North Star)

Where are you ultimately headed? This is your big, ambitious future state.

Template:

To [action/impact] for [who] — and help [broader change you want to see in the world].

Your Vision:

[Write your vision statement here]

Examples:

• "To unlock professional opportunity for every creator — and help redefine what a modern career can look like."
• "To make healthy eating accessible for every busy parent — and help families build lifelong wellness habits."

🎯 Mission (What You Do Today)

How do you work toward your vision right now? This is your current strategy and approach.

Template:

[Action verb] [who you serve] through [how you serve them].

We are supporting [primary focus] and also [secondary impact].

Your Mission:

[Write your mission statement here]

Examples:

• "Empowering creators and their professional ambitions through intentionally curated events, content, and education."